Recreating AYANA's Luxurious Scroll Feel
I recreated the luxurious scroll effect from AYANA's website to understand what makes it feel premium.
For me, it comes down to two design decisions:
- The feel of the elastic borders
- The subtle parallax of the images
Toggle either one off in the demo below and the illusion breaks. Together, they feel premium. On their own, or when pushed too far, they can feel gimmicky.
💡 Scroll inside the demo window to see the elastic effect.
The Feel of the Elastic Borders#
"Feel" is measurable in this case. A digital spring effect depends on 3 parameters:
- Resistance: How much the border pushes back while you scroll. Too little feels flimsy. Too much feels rigid.
- Bounce: How far the border stretches from its resting shape. Big bounce looks playful; restrained bounce feels premium.
- Recovery: How it returns to neutral. Fast, smooth settling feels intentional; wobble feels cheap.
When these three are balanced, the border feels like a material with weight, not a visual trick.
Subtle Parallax Effect of the Images#
A subtle parallax layer helps the frames feel dimensional, but only if it's barely there.
The image should drift just enough to separate itself from the frame. If the movement is obvious, it starts to feel cinematic or game-like instead of premium UI.
A good rule: users should feel depth before they consciously see it.